PRESENTED AT THE OPENING OF THE FIRST PIAGGIO GROUP PLANT IN INDONESIA, IT IS THE STAR OF DEDICATED INITIATIVES INCLUDING RIDES AND PROMOTIONS THAT ATTRACT A YOUNG AUDIENCE. IT DRAWS INSPIRATION FROM THE THOUSAND-YEAR-OLD ART OF BATIK, UNESCO INTANGIBLE HERITAGE.
VESPA BATIK RIDE – OFFFICIAL VESPA INDONESIA INSTAGRAM:
www.instagram.com/p/CoUtMN1hvSr
February 2023 (G.T.) – It made its début during the grand opening event of the PT Piaggio Indonesia (Piaggio Group) plant in Jakarta in November. It is Vespa Batik, perfect representative of the pride and of two cultural heritages: the Italian one – where Vespa was born in 1946 – and the Indonesian one – where the brand has been present since the nineteen-fifties.
Source of images, Vespa Indonesia: www.instagram.com/vespa_indonesiaofficial
It is a Vespa LX 125 model, outfitted with a modern i-get engine, a light green livery, enhanced by details reminiscent of the traditional Indonesian Batik fabrics, arranged and interpreted in a modern key by a special creative team.
Source of images, Vespa Indonesia: www.instagram.com/vespa_indonesiaofficial
With coordinated accessories – helmet, top box – coordinates. A special edition conceived for the Indonesian market, elegant and attractive, which is attracting a young audience, it is also the star of dedicated initiatives, including rides and promotions, in collaboration with the top Indonesian Motoplex dealers.
Source of images, Vespa Indonesia: www.instagram.com/vespa_indonesiaofficial
But there is more to discover about the meaning of the Batik designs. On this subject, here is what Vespa Indonesia reveals on its website: in Indonesia since the 1950s, the Vespa Brand has been an automotive and lifestyle status symbol for decades as it continues to be relevant across generations: past, present and future. For the first time ever, PT Piaggio Indonesia presents Vespa that is a special edition of Vespa inspired and designed by a specific country’s pride and culture. In fact, Vespa Batik is the first ever Vespa product to be fully inspired by a specific country and culture as a special tribute to the people of Indonesia.
Image source: www.instagram.com/iwantirta_batik
Vespa Batik is a celebration of Italian Heritage and Premium Art Lifestyle of the Vespa brand, with an exclusive batik design by Iwan Tirta Private Collection – the pinnacle and most respected Batik design house in the market.
VESPA BATIK– OFFFICIAL IWAN TIRTA BATIK INSTAGRAM: www.instagram.com/p/CmGH76oJhfK
The Vespa Batik special edition is a result of creative minds between PT Piaggio Indonesia and Iwan Tirta Private Collection (that holds a noble mission to preserve batik heritage through innovative premium Batik designs). Through this project, the Vespa brand continues to reinvent itself to be market relevant across generations.
VESPA BATIK RIDE UDAYANA– OFFFICIAL VESPA INDONESIA INSTAGRAM:
www.instagram.com/p/CoCWwWfBiIR
The Batik itself is inevitably the pride and heritage of the Indonesian people, as a century old artform of dye waxing technique, recognized by UNESCO (United Nations Education, Scientific and Cultural Organization) in 2009 as an “Intangible Cultural Heritage of Humanity” claimed by Indonesia (on the occasion of the 75th anniversary of the proclamation of independence of Indonesia).
Synergizing the Vespa with Batik design delivers the premium one-of-a-kind beautiful Vespa Batik Special Edition - the proud union of two iconic cultures and rich heritage of Indonesia and Italy, the Batik and Vespa.
VESPA BATIK RIDE SURABAYA– OFFFICIAL VESPA INDONESIA INSTAGRAM:
www.instagram.com/p/CoUYfHjBtf4
Vespa Batik is designed to fully capture the hearts of the Indonesian market, as it truly represents the pride of the archipelago nation of Indonesia and highly relevant to the Indonesian enthusiasts of premium automotive, art and fashion.
VESPA BATIK RIDE BALI – OFFFICIAL VESPA INDONESIA INSTAGRAM:
www.instagram.com/p/CoBjSUOBof2
The main batik pattern on Vespa Batik special edition is an adaptation of the "Tambal Jagad", traditional motif, a deep in philosophy batik pattern that depicts a collage of various batik motifs, inspired by different background and cultures, representing Indonesia as an archipelago nation. The pattern design in Vespa Batik symbolizes a combination of 7 designs symbolizing Sabang to Merauke – shorthand for the territorial extent of Indonesia from West to East. The 7 batik motifs and philosophies are:
1. Sokowani – from Sumatra Area: symbol of charm and charisma.
2. Megamendung – from West Java Area: symbol of prosperity and source of life.
3. Kawung – from Central Java Area: symbol of leadership and wisdom.
4. Perisai – from Borneo Area: symbol of protection and persistence.
5. Poleng – from Bali Area: symbol of the balance of life.
6. Tenun Ikat Menjangan – from Nusa Tenggara Area: symbol of remembrance of heritage.
7. Ayam Kasuari – from Papua Area: symbol of power and long life.
Source of images: www.instagram.com/iwantirta_batik
Furthermore, the Vespa Batik special edition carries a batik pattern that is exclusively designed to beautifully wrap the iconic Italian scooter, reflecting the perfect blend between premium lifestyle with rich heritage. Offered with a complete set of exclusive Genuine Vespa Batik helmet and Vespa Batik top box in an unmatched base colour of Green Relax, that is adored by all Vespa enthusiasts.
To extend the arrival celebration of Vespa Batik special edition, PT Piaggio Indonesia also prepared a series of activities that can be enjoyed by automotive, art lifestyle and art enthusiasts. A dedicated art installation of this special edition Vespa is exhibited in selected Authorized Dealer for Piaggio Group brands nationwide. And then, there is the special installation in the large Kota Kasablanka (Jakarta) mall, and numerous Vespa Batik rides with the great participation of young people.
VESPA BATIK MALL EXHIBITION – OFFFICIAL VESPA INDONESIA INSTAGRAM:
www.instagram.com/p/CnMeUJaJrBY
The Vespa Batik special edition is truly an unmatched product combining two rich heritage values, in the effort of preserving legacy and relevance to the Indonesian enthusiasts of automotive, art and fashion.
SOURCE AND INFO, VESPA INDONESIA:
vespa.co.id/en/magazine/read/vespa-batik-the-perfect-advocate-of-pride-and-legacy-of-two-cult
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